Lead Generation For Accountants
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Lead Generation For Accountants
Generating accounting leads is our specialism. Most of the accounting firms we work with have competing demands, and are busy with their existing customers. They don’t have the time to focus fully on the lead generation process to attract potential clients.
Lead Generation Strategy
Go Impartial goes beyond being a simple lead generation company for our partner accountants. We support our accountancy practices with full business development efforts to support business growth and ultimately win new business.
More than simply generating leads and attracting your target clients, we stay involved in the sales cycle all the way from finding a potential client through to securing new clients when the new client instruction forms have been signed.
Find Your Ideal Clients Now
Working With Go Impartial
BOOK A CALL
Book a call with us to discuss your business goals, growth plans and aspirations for your practice.
Tell us more
Tell us about your marketplace – your ideal clients and the businesses you serve the most effectively.
Get new clients
We’ll work in partnership to find the right opportunities and convert them into paying customers.
High Quality Leads
We’ll generate leads for your accounting firm across a variety of channels, including through our engaging content on this site, through search engines (we’re #2 for ‘lead generation for accountants and #1 for ‘choosing a new accountant’ for example), through pay per click advertising and through other forms of lead gen to attract and win new customers.
Accountants Lead Generation
We understand that many small business owners need more from their accountants than they are getting. When we speak to prospective clients on your behalf, we’ll find out what makes them tick and what their pain points are. Many successful businesses want more than just compliance work from their accountant. They want tax consulting, tax planning and excellent communication. We’ll connect you with potential clients who are seeking the full range of accounting services from compliance to advisory work.
High ROI
Using our service means you only pay when you are presenting your proposition to a potential client and have a commercial opportunity. This leads to an extremely high return in investment.
Attract New Customers Now
Working With Us
Low cost
A small monthly fee guarantees qualified appointments
Low risk
There is no additional fee to meet with the businesses we send you
High reward
The majority of our fee is payable when you secure new clients
Lead Generation for Accountants - The Cost Effective Way
With a typical employee model there are lots of associated costs and unnecessary expenditure. Minimise your costs with our results-based model.
Different to Other Lead Generation Companies
Go Impartial provides a uniquely effective lead generation strategy for our accounting clients.
Working as an extension of your team, we’ll provide exclusive accounting leads in your target market. We’ll find your ideal clients, unearth their problems, position you as an expert for the meeting, and then help close the business. Our work is done when you have a new client.
How Many New Clients?
Many of our existing clients want more leads as part of their marketing strategy, but finding high quality leads consistently can be time consuming and use up limited resources.
We guarantee more clients for your accountancy firm and can generate even more leads when you need them.
In fact, the main reason our partner accountants take a break from our services is we’ve converted so many potential clients into paying ones they need to pause new client acquisition.
Accounting Leads With High Intent
The reason our accountancy leads convert so successfully is because we invest in a steady flow of inbound leads where the intent level is naturally high.
We generate leads through content marketing, paid advertising, and other lead generation tactics.
Our enquiries are such high-quality leads, it allows us to link some of our payment to whether the potential customers we send you convert into paying clients.
Other companies providing lead generation for accountants will typically charge you for an appointment, forcing you to accept all the risk in the relationship. Our sales funnel means and unique process means we can split the risk and reward with our partner accountants.
Multiple Lead Generation Strategies
We’ve learnt fundamental lessons working with other practices about how to take a valuable lead and convert it into a paying client. Cold calling has no place in our strategy. Instead, our new lead generation focuses on finding potential clients online, when the purchasing intent is high.
We then work with the business and business owner to identify if your accounting firm is a great match for them. We’ll stay involved far beyond connecting you with the business – our work is done when you have secured a new client.
New Leads For Your Accounting Firm
Many of the accounting firms we work with have existing methods to generate leads and find new potential clients, but these tend to be reactive and rely on referrals and networking. We work hand in glove with our customers. As their lead generation company we proactively find accounting leads, bookkeeping leads, and tax planning leads from business owners in search of accounting services that come served with great communication and proactive advice.
New Client Generation
Finding new clients can be a challenge beyond the usual pools of referrals and local opportunities. We provide smart lead generation for accountants to find the right clients at the right time for your practice.
Win New Business Risk Free
Increase pipeline on demand
The ability to scale up or scale down the volume of clients you are bringing in is a huge advantage and helps with planning and forecasting.
Efficient use
of time
Your time is your single greatest asset, make yours more profitable by allocating blocks of time towards sales meetings and opportunities.
Utilise specialist sales skills
We have over 20 years of sales experience and we offer this as part of our service to help ensure the opportunities we send you convert.
Removes Uncertainty
Bring predictability & reliable forecasting to your pipeline and growth strategy. Remove the guess work and grow your practice in a way you control.
Your Marketing Strategy & Our Accounting Leads
Once we understand who your target clients are, we can include you on our panel. We have several options available for how we supply accounting leads, from a guaranteed level of lead generation and minimum levels of new business to be secured through to less formal relationships where potential clients are sent on an ad-hoc basis.
Focus On What Your Accounting Practice Is Good At
There’s every chance your accountancy practice works with small businesses and is also a small business as well. This means you’ll probably be busy working with local businesses helping them with the accounting needs and have limited time for brand exposure and making a tactical marketing plan.
When you work with us, you can enjoy seeing your business grow through reliable, qualified accounting leads, that we help you convert into paying clients.
Finding Your Target Audience With Our Lead Generation Strategies
Your next potential customer may already be searching online, reading one of our blog posts, or clicking a paid advert as a result of our digital marketing. Once we have the contact details for the opportunity and we’ve found the reason they are looking to change, their current price point, and timescale for a decision, they’ll become your exclusive leads.
The lead gen strategy we use for our accounting clients is based on giving our partners exclusive leads. Unlike other lead generation companies we share the risks and rewards of converting accounting leads into long-term, high-value customers.
Accounting Firms Love Go Impartial
There’s a reason so many accounting firms choose Go Impartial. We contribute skills and capabilities that our accounting clients value being added to their businesses. Alongside the initial lead generation strategies, we bring significant sales experience which means you can focus on demonstrating your expertise whilst we handle the closing of new business.

