If you’re looking to fine-tune your digital marketing this year, look no further.
Putting a content strategy in place involves research, keeping on top of the latest trends and, of course, content creation. Being aware of what type of marketing is worth investing in is key for 2022.
Here are 10 content strategy ideas to consider this year.
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Long-Form Content
Longer content like high-quality articles or editorial are set to be huge this year.
Platforms such as TikTok and Instagram are allowing for longer video content – and even Twitter is trialling a feature for articles. Though we’ve seen an increase in short and easily digestible content over the last few years, blogs and websites have still seen success.
Long-form content is also perfect for content repurposing. One 1,000 word blog post or article can be broken down into ten social media posts, an in-depth podcast, infographics, quotes and even videos.
Video Content
If you’re not already experimenting with video blogging, Instagram lives or TikTok – you need to be.
The beauty of video content – particularly on TikTok – is that there is plenty of room for mistakes and experimentation.
In fact, the more laid back and cheeky the content on TikTok, the better! 2022 is the year to start trailing out video platforms and getting a feel of what content works best for you. Is it product reviews or product packing?
Perhaps it’s jumping on the latest trends and incorporating them into your office? You’ll never know if you don’t try.
Virtual Reality
Unsurprisingly, virtual reality is set to continue to grow. In fact, the VR industry is set to expand to about $300 billion by 2024!
Virtual reality isn’t all about expensive headsets. Allowing users to see what your products look like in their homes with just a click of a button on their mobile phones is one simple way that any company can use VR as part of their content strategy – or showcasing interactive features on their website.
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Artificial Intelligence Technology
Artificial intelligence technology is also going to continue to rise this year – but is arguably more accessible than VR. AI technology can refer to anything from chatbots to ad targeting.
Why not try marketing automation?
This uses AI technology to move customers through the sales funnel and can do this by recommending content or tailoring email campaigns.
Podcasts
If your business hasn’t experimented with or invested in podcasting yet, 2022 is the year to do it. Again, venturing into podcasts is a pretty inexpensive form of marketing – all you need is some good quality equipment and something to talk about.
Use podcasts to share knowledge of your industry, interview notable figures or even share some behind the scenes humour about your company.
There’s no reason why your podcasts cant cross over into video content too, or even be broken down into smaller clips for TikTok or Instagram. Take a look at our first point for more content repurposing suggestions.
Empathetic Content
If there’s one thing that the 2019 pandemic taught us, it’s that consumers prefer brands that are relatable, down to earth and express a human tone of voice.
In 2022, customers will continue to expect brands to speak authentically and be responsive to issues such as sustainability, diversity and inclusivity.
Ensure your advertisements are diverse and that you’re pushing greener content this year.
Responsiveness
This is an easy one! It’s 2022 – which means there’s no excuse as to why your website isn’t optimised for mobile or other devices.
Did you know that mobile accounts for approximately half of web traffic worldwide?
It doesn’t take long to check your content is accessible across all devices – and while you’re at it, make sure you’re using alt tags across all imagery for screen readers too.
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Better Customer Experiences
…which leads to our next point. Great customer experience is key in 2022. Make sure your website loads quickly, your response time to queries is minimal and every customer can navigate throughout your website easily and efficiently.
Responding to social media comments, offering discount codes with email registrations and a quick payment process are also things every company should already have by now.
Advanced CRM Platforms
Though more behind the scenes, having an advanced customer relationship management tool is critical this year.
Why? It can assist in email marketing automation, boost customer retention and help you and your team optimise marketing and sales efforts.
Gone are the days when you’d find a long list of customer email addresses in a spreadsheet!
The correct tool can take all those time-consuming tasks out of your hands whilst you focus on other areas of business.
Social Media
Finally, there’s no reason why your company shouldn’t have some form of online presence in 2022.
Take time to research where your best efforts lie – or it may be on all social platforms – and get stuck in.
Even better – hire a digital marketing intern to do it for you.
Not only is social media key to sharing content, it’ll also help bring in potential new customers and likely lead to a plethora of opportunities too – such as ambassador programs or influencer marketing.
Bonus Suggestion: Influencers and Ambassador Programs
Getting on board with other content creators or influencers is an efficient way to see your products or services targeted to the right audience.
Why waste months trying to understand the Instagram algorithm or what hashtags you should be using on TikTok when you can get influencers to do this for you?
Team up with the top content creators in your industry (or target audience), send them some freebie products and let them do the hard work for you.
Long-term collaborations – or enlisting them into an ambassador program – can make all the difference.
These are just some of many content strategy ideas to keep in mind in 2022, based on trend predictions.
There are a plethora of different strategies and approaches to experiment with, but when you feel overwhelmed and don’t know where to begin, simple steps like optimising your website for mobile or getting set up on the key social media platforms is a great way to start.
