FAQ's
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Frequently Asked Questions
Go Impartial provides a useful service for both accountant and business owner. For the business owner, they can be confident we have checked all our partner accountants are fully qualified and committed to providing best-in-class service.
For our partner accountants, we help with:
- Cost controlled pipeline generation
- New client generation
- Providing specialist enquiry generation and sales skills
- Smart allocation of your time
We connect our partner accountants with businesses they are genuinely well placed to help. This is frequently cheaper than paying for dedicated sales resources or other expensive forms of lead generation.
No.
In order for you to be accepted by Go Impartial you will need to demonstrate the following:
- There is at least one director or partner who is qualified through ACCA, ICAEW, CIMA or ICAS in Scotland.
- You have a commitment to a high level of service and communication with your customers.
- You are transparent with costs and fees.
- You use at least one of the major cloud accounting software platforms.
We regret that we cannot accept applications from accountants that do not meet the above criteria.
We charge a fee to make an introduction to a business owner that is likely to benefit from your services. For a discussion around how fees are calculated and the different options, contact us here.
Yes. We can run campaigns dedicated for your practice, where you tell us in detail the types of customers and companies you are most well placed to serve and where you provide the maximum possible benefit. We then generate opportunities with companies that meet the specification.
We do not guarantee minimum numbers, instead we agree maximums. This ensures a mutually aligned focus on quality. For example, if we did not feel that any of the companies we had enquiries from would benefit from your services, but there was a minimum quota in place this would have the potential to mismatch businesses with the wrong accountants.
We operate across a broad range of enquiry generating activities. These include:
– Ongoing SEO optimisation of the website to generate inbound enquiries
– Pay Per Click campaigns
– Social media campaigns
– Outbound telephone campaigns
There is currently no cost to becoming a member.
This can vary incredibly from startups to companies with very large turnovers.
During your onboarding process we will discuss what your ideal business profile looks like and range of turnover will be a factor.
No. We will speak with you about the nature of the enquiry we have and why we feel it is a good match for you. If you agree, you can proceed with the meeting.
You can start the application process by applying here.

